ChatGPT, Perplexity, Claude, Gemini. Millions of searches now happen inside AI chat interfaces — and the results aren't blue links. They're citations. GEO is the discipline of making sure your brand earns those citations.
Modern Search is the specialist search practice within Beyond Media Global.
Why It Matters
Perplexity processes 15M+ daily queries. ChatGPT search is growing at triple-digit rates. These users are highly educated, high-intent, and purchase-ready — and they're getting answers from AI models that may or may not know your brand exists.
We identify which authoritative sources AI models pull from in your category, then build the content and relationships to get your brand into those citation chains.
Different AI models weight different signals. We test how your brand appears across GPT-4o, Claude, Perplexity, and Gemini — and optimize for each.
AI models cite credible, high-DA sources. We build the editorial PR and content programs that get your brand cited in the publications LLMs trust.
AI models can propagate outdated or incorrect information. We monitor and correct factual signals at the source — Wikipedia, Wikidata, industry publications.
GEO queries are conversational and long-tail. We build content that directly answers what people ask AI — in the format AI prefers to cite.
Proprietary tracking to monitor brand visibility across major generative engines — citation frequency, sentiment, and competitive share of answer.
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