Performance Max is either a growth engine or a budget black hole — the difference is entirely in setup. Most brands leave PMax on autopilot. We treat it like the sophisticated ML system it is.
Modern Search is the specialist search practice within Beyond Media Global.
Why It Matters
PMax reaches across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps from a single campaign. Configured correctly, it finds conversion opportunities siloed campaigns miss. Configured wrong, it wastes budget chasing bottom-funnel users you'd have found anyway.
We build asset groups around tight audience-creative cohesion, not just product categories. The algorithm rewards relevance — we engineer it.
PMax's secret weapon is audience signals. Customer match lists, in-market segments, and custom intent audiences tell the algorithm who your best converters look like.
Headlines, descriptions, images, logos, and video — every asset format with high-quality variants. Asset strength 'Excellent' isn't optional; it's the starting point.
Search themes guide PMax's query targeting without locking it down. We use them to protect brand terms while PMax finds net-new demand.
PMax prefers easy wins — branded traffic, remarketing. We set priorities and exclusions so PMax finds genuinely new revenue.
We break out PMax performance by channel, asset group, and audience to understand what's actually driving results — not just the blended number.
Part of the Beyond Media Global portfolio. | bmgww.com →